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PROOF: Issue 5 (p. 45)

PROOF: Issue 5 (pp. 46-47)

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Media / Pop Culture
Wenner Takes All

Rolling Stone’s 40-year odyssey highlights the triumph of lifestyle over livelihood in contemporary American public life.

By Bruce J. Schulman

Illustration by Robare


Excerpt: . . . Has Rolling Stone sold out? The magazine, now part of a publishing empire that includes Us Weekly and Men’s Journal, marked its recent passage into middle age by releasing a DVD containing its entire 40-year print run in searchable digital format. “As the magazine has grown,” [founding editor Jann S.] Wenner allows in the liner notes, “it has often been the target of critics who thought we were not living up to our ideals.” For his part, the editor stands firm, daring readers to sustain that charge after perusing four decades of work—mistaken reviews, embarrassing profiles and all. . . . ¶So who got it right, Wenner or his critics? The answer depends on what you think Rolling Stone was selling. . . .

About the writer: Bruce J. Schulman, a Proof contributing editor, teaches history and American studies at Boston University. His essay on evangelical preacher Billy Sunday and the origins of Sunday baseball appeared in Proof No. 4.
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